Paytm Mall to Open Offline Store in New Delhi

Alibaba group-backed domestic etailer Paytm Mall is opening an offline store in New Delhi to boost its online business in the land. The company is introducing a brick-and-mortar store co-branded with footwear brand Red Tape which will let customers to walk in, scan the product codes, scan and make purchases from within the app.

The company aims to employ its offline store to complement its online core business by providing customers a place where they can check out the products in person. In a similar fashion, Amazon India purchased a 5-percent disinterestedness in Shoppers Terminate last year to make use of its retail stores beyond the state to capture a bigger audience.

Paytm Mall

Amit Sinha, Paytm Ecommerce's COO, in a press statement said:

"We are excited to announce the launch of a new model of retail which combines the all-time of online and offline experiences seamlessly. We desire to provide a best in class in-store experience wherein users tin can browse the entire catalog bachelor from a brand and be able to pick up products from the store or get them delivered to their doorstep on the same mean solar day. We volition as well offer this engineering to traditional retailers to help them transform into the digital age. We are confident this volition prove beneficial for brands as information technology combines offline stores, warehouse and fulfillment hubs into a single place thereby enabling them to offering an enhanced experience to shoppers".

Paytm Mall's offline store volition exist equipped with Paytm Mall QR codes which will provide customers with all the details about the respective products and allow them to purchase the production from inside the app.

The company hopes to aggrandize the initiative to over 50 Red Tape stores by the end of the yr. The etailer likewise plans to partner with other brands to provide customers with more options and further expand its catalogue.